{"id":7722,"date":"2023-07-26T15:17:47","date_gmt":"2023-07-26T12:17:47","guid":{"rendered":"https:\/\/www.fulbright.bg\/?p=7722"},"modified":"2023-10-03T12:55:20","modified_gmt":"2023-10-03T09:55:20","slug":"alumni-george-miaoulis-2013-2014","status":"publish","type":"post","link":"https:\/\/www.fulbright.bg\/en\/alumni-george-miaoulis-2013-2014\/","title":{"rendered":"George Miaoulis, Fulbright Scholar, VUZF University, AY 2013-2014"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#003DA5″ header_2_line_height=”1.3em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\n
\n

George Miaoulis co-authored a publication on Netnography as a marketing research tool in the fashion industry in Southeast Europe for the International Journal of Market Research. The article explores the evolving opportunities that online communities present to marketers in collecting consumer insights. It advances Southeast Europe\u2019s marketing researchers\u2019 understanding of netnography by introducing them to its concept, procedures, and implications.<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#003DA5″ header_2_line_height=”1.3em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\n
\n
This article was published in the International Journal of Market Research – January 2023:<\/div>\n
\n

<\/h4>\n

Insights on Metrosexuality and Consumption for Marketers in South-East Europe<\/h4>\n
The abstract can be found at:<\/div>\n
<\/div>\n
https:\/\/journals.sagepub.com\/doi\/10.1177\/14707853231151880<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][dsm_social_share_buttons dsm_skin=”framed” dsm_social_hover_animation=”dsm-push” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” locked=”off”][dsm_social_share_buttons_child dsm_custom_label=”Share on Facebook” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” dsm_view=”icon_text” dsm_label=”on” dsm_social_hover_animation=”dsm-push”][\/dsm_social_share_buttons_child][dsm_social_share_buttons_child dsm_network=”linkedin” dsm_custom_label=”Share on LinkedIn” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” dsm_view=”icon_text” dsm_label=”on” dsm_social_hover_animation=”dsm-push”][\/dsm_social_share_buttons_child][\/dsm_social_share_buttons][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

George Miaoulis co-authored a publication on Netnography as a marketing research tool in the fashion industry in Southeast Europe for the International Journal of Market Research. The article explores the evolving opportunities that online communities present to marketers in collecting consumer insights. It advances Southeast Europe\u2019s marketing researchers\u2019 understanding of netnography by introducing them to its concept, procedures, and implications. This article was published in the International Journal of Market Research – January 2023: Insights on Metrosexuality and Consumption for Marketers in South-East Europe The abstract can be found at: https:\/\/journals.sagepub.com\/doi\/10.1177\/14707853231151880

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t